Project background

The European Dairy campaign is a 3 year EU co-funded campaign designed to promote European/ Irish Dairy in Japan, Malaysia, the Philippines, Thailand and Vietnam. The idea of the campaign is showcase best practices in sustainability, quality assurance and grass-fed production across the supply base.

As part of this tour, Bord Bia wished to create a highlights video  encapsulating the visit and attracting future participants in the coming 2 years.


Prior to beginning this project, Traction worked with the Bord Bia team to create a storyboard for the final video. This helped to identify the footage our video crew would capture across the four days visiting multiple locations around Ireland.